Steamboat Springs, Colo August 6, 2002 (Steamboat Resort Press Release)--Steamboat's $2 million capital improvementprogram for the 2002-03 season is designed to improve a variety offacilities across the resort and greatly enhance the overall resortexperience.
"American Skiing Company's commitment to reinvest in Steamboat isevident with the $2 million in capital for the upcoming season," said ChrisDiamond, president of the Steamboat Ski and Resort Corporation. "This isthe largest on-mountain allocation in three years and will allow significantimprovements to many aspects of the ski area."
On-mountain projects for the upcoming season include new and upgraded magic carpet lifts, snowmaking, restaurant upgrades, a music system in Mavericks Superpipe and new grooming technologies and safety equipment.
Hazie's, Ragnar's and BK Corral Restaurants
BK Corral and Hazie's/Ragnar's: Major improvements to the BK Corral will enhance the third floor eatery's atmosphere and culinary environment.New lighting, furniture replacement, new refuse and recycling receptacles, sandwich station, and new cooking equipment will round out the upgrades for this project. The resort's premier dining facilities, Hazie's and Ragnar's, will also see improvements with new paint, upgraded culinary equipment in both kitchens, reupholstered sleighs and new carpet in Ragnar's.
Lifts, Terrain Park, Snowmaking, Grooming and more:
Mavericks Music System: With the successful debut of the Mavericks Superpipe last winter, the resort will take its park to the next level with the installation of a music system that will further animate and enhance the energy and experience in this popular area. Mavericks Superpipe is the longest superpipe on the continent and has redefined the snowboarding experience at the resort.
Beginner Lifts: For those not quite ready for the superpipe, the resort isinstalling a new magic carpet for beginning snowboarders. This carpet willbe the highlight of an expanded learning area and provide a morecomfortable introduction to the sport. In addition, to the new carpet, theski area is also nearly doubling the length of the Filly carpet, located inthe Preview Area, for never-ever skiers.
Snowmaking: Steamboat's snowmaking system will see upgrades thatimprove water management and increase capacity through a series ofnew hydrants, hose, tower gun heads, surface guns and pipe. In addition,increased snowmaking capacity will be added to the terrain park areaallowing the superpipe to open in December. With these enhancements,Steamboat's state-of-the-art system covers approximately 3,500 vertical feet and a total of thirty-five trails accessed by thirteen chairlifts.
Bombardier Blower: The new Bombardier snowblower attachment will be instrumental during special events, in the terrain park, and for trail maintenance. The new machine will efficiently move snow from the trailedges to the center, dramatically reduce the building time for the superpipe and maintain snow surfaces in high traffic areas.
Digital Mapping: The resort will undertake the first steps in digitally mapping the ski area that incorporates three-dimensional computer imaging. This project will combine the latest in digital topography and photography technology linked to computer integrated systems. The resort will be updating its master plan and this mapping project plays a vital role in laying the groundwork for future projects.
Retail Outlets: Top Shop, located at the top of the gondola, and RideSports, the resort's premier snowboard shop, will greet vacationers this winter with an entirely new look that encompasses new paint, wallpaper, carpet, fixtures and retail displays.
Knoll Lot: Lighting will be installed in the Knoll parking lot and the pedestrian corridor creating a safe and comfortable environment. The Knoll lot is the primary, close-in, free parkinng facility at the base of the resort, able to accommodate 500 vehicles.
Base Area Landscaping: Trees, shrubs, rocks and other landscaping features will be installed this summer in the Gondola Square area. The irrigation system will be expanded to include areas around Steamboat Ski & Sport, Headwall and the Bear River Bar & Grill. In addition, new lighting and signage is being added throughout Gondola Square.
Steamboat Ski and Sport Patio: Building upon the recent deck remodel at the Bear River Bar, the resort has added nearly 700 square feet of additional patio space linking Steamboat Ski & Sport to The Bear. The entire patio complex now covers nearly 6,000-sq. ft. and offer access to food & beverage, retail, rental and lodging outlets.
Mt. Werner Signage: Mt. Werner signage at the base of the ski area will be re-designed to improve communication at key decision points while improving the guest's first impression. Signage at vital intersections of Mt. Werner Road and Circle as well as along the way to the base area will be upgraded.
Information Technology Systems:
Computer Systems: Upgraded computer systems will speed guests on their way virtually in every guest interaction point at the resort this winter. Guests consistently rank Steamboat against other resorts in the industry in the top tier for overall experience and employee service, 8.96 and 8.97 out of 10, respectively. The new and upgraded systems streamline several functions while increasing capacity, convenience and service in the Ticket Office, F&B, Retail, Ski & Snowboard School and Steamboat Central Reservations. Capital improvements in this area include both hardware and software installations and upgrades for these systems.
Digital Editing System: Instrumental in getting the word out on Steamboat's superior snow conditions this winter, the satellite uplink and video system will be upgraded to include a new state-of-the-art digital editing system. The new video system will allow greater flexibility and faster turn-around times on video projects while retaining the resort's industry leading capabilities in this area.