Close

Member Login

Logging In
Invalid username or password.
Incorrect Login. Please try again.

not a member? sign-up now!

Signing up could earn you gear and it helps to keep offensive content off of our site.

PRINT DIGITAL

Stylish and Sustainable Were The Buzzwords at this year’s SIA Snow Show

Stylish and Sustainable Were The Buzzwords at this year’s SIA Snow Show

The second annual RECLAIM Project spotlights innovative, functional and eco-conscious trends in technical apparel and pits three budding fashion designers against the clock and each other to ...
By Nicole Zimbelman
posted: 02/24/2012
RECLAIM Project 2012 Winner Paul Fronckowiak
RECLAIM Project 2012 Winner Paul Fronckowiak

A stroll through the aisles of the SIA Snow Show is an overwhelming feast for any gear-head’s senses. Bright colors, flashy technology and racks upon racks of gear, accessories, gadgets and apparel are reminders that ski consumerism is alive and well. Although that’s good news for our industry’s bottom line, it doesn’t come without a price. SIA’s RECLAIM Project aims to raise awareness about the side effects and byproducts of apparel and gear manufacturing.

 

Each year, 25 million tons of textile scraps are discarded to landfills in the U.S. alone, according to RECLAIM Project sponsor and outerwear company 686.  The RECLAIM project champions gear brands, manufacturers and designers whose efforts reduce waste throughout the manufacturing and distribution process.

 

The centerpiece of the RECLAIM Project at SIA is a design contest in which three independent designers are given three days to design and construct a functional and fashionable snow jackets using only reclaimed  “scrap” materials.

 

“The designers are selected through an online contest for which they submit their dream outerwear design and inspiration,” says 686’s Vice President of Marketing Kristin Cusic. Applicants are put through a rigorous interview process, and the top three are selected to participate in the contest at SIA.

Here’s a look at the competitors and their designs.

reviews of Stylish and Sustainable Were The Buzzwords at this year’s SIA Snow Show
The content of this field is kept private and will not be shown publicly.
  • No HTML tags allowed

More information about formatting options

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.
All submitted comments are subject to the license terms set forth in our Privacy Policy and Terms of Use
Google+