A New Power Food
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A New Power Food
[ October 2, 2009 - 4:32pm ]
Clif, maker of Clif Bars, introduces Shot Roks, little nuggets of goodness.
Clif introduces Shot Roks: malted balls that are packed with protein and electrolytes that you need to keep you going on the slopes. The Roks (peanut-butter, chocolate or chocolate-chip cookie dough) are already bite-size—no more tug-of-war with a frozen bar—which makes them infinitely more shareable on the chairlift. And, yes, they taste pretty good, too.




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