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Start Your Day with Lindsey Vonn

Start Your Day with Lindsey Vonn

[ Fri, 2010-03-05 13:12 ]
Lindsey Vonn Wheaties Cover
Olympic golden girl Vonn takes her turn on the Wheaties box.

Lindsey Vonn is one hot item these days, from the front of Sports Illustrated to Jay Leno's hot seat to coffee-klatching with Ellen DeGeneres—while skiing to one gold and one bronze medal at the 2010 Vancouver Olympic Games in between. But her latest appearance, in mid-turn on the cover of a Wheaties box, seems appropriate. After all, General Mills has been featuring world-class athletes on boxes of Wheaties cereal since Lou Gehrig in 1934. Vonn's not the only Vancouver star taking her turn on the orange box. Snowboarder and two-time gold medalist Shaun White and snowboard cross champ and two-time gold medalist Seth Wescott got "Wheatied," as well. Check out their boxes here. Let's see if Lindsey's ever-growing star-power can energize the flagging cereal brand, sales of which have been declining over the past year. Look for the limited-edition boxes on shelves next month.