Start Your Day with Lindsey Vonn

Lindsey Vonn Wheaties Cover

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Lindsey Vonn is one hot item these days, from the front of Sports Illustrated to Jay Leno's hot seat to coffee-klatching with Ellen DeGeneres—while skiing to one gold and one bronze medal at the 2010 Vancouver Olympic Games in between. But her latest appearance, in mid-turn on the cover of a Wheaties box, seems appropriate. After all, General Mills has been featuring world-class athletes on boxes of Wheaties cereal since Lou Gehrig in 1934. Vonn's not the only Vancouver star taking her turn on the orange box. Snowboarder and two-time gold medalist Shaun White and snowboard cross champ and two-time gold medalist Seth Wescott got "Wheatied," as well. Check out their boxes here. Let's see if Lindsey's ever-growing star-power can energize the flagging cereal brand, sales of which have been declining over the past year. Look for the limited-edition boxes on shelves next month.

Lindsey Vonn Wheaties Cover