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Best Skis

Battle of the Brands

Battle of the Brands
Ski Racing Brands
Olympic racers are fast company, but who’s the fastest company? You’d better believe ski manufacturers keep track. Here are the ones to watch.

Even casual watchers of NASCAR auto racing know the guy to beat these days is Jimmie Johnson. What’s more, they can tell you what kind of car he drives: the Hendrick Motorsports Chevrolet.

Chevy, of course, pays lots of money to sponsor Johnson. And it does so gladly, happy to have its brand associated with success in the impressionable minds of millions of fans.

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