Live in California? Eagle Point Resort wants you to visit. Does 'free' work?
Utah’s Eagle Point Resort offers free skiing all season to anyone with a California ID. No strings. The marketing light bulb went on after a trip to Vegas, where casinos entice marks, er, customers to stay and gamble with free drinks, cheap buffets, and waitresses in spike heels and lingerie. “We can give lift access away for free yet still achieve a suffi cient yield from our guests on food and beverage sales, rentals, instruction, retail, or condo stays,” says Shane Gadbaw, CEO and owner of the resort. As far as we’re concerned, however, free skiing is just free skiing.