With his @JerryOfTheDay Instagram account flying high, Colton Hardy is doing what any social-media-savvy millennial would do.
He’s a former racer and lifelong skier whose dad was on the U.S. Ski Team. His day job is sales for a tech company in Vermont. He launched a blog as a prank in 2012 by poking fun at a college teammate. Now Colton Hardy has nearly 170,000 Instagram followers who can’t wait to see his photos of gapers in action. What gives?