In 2014-15, lightweight doesn't always mean less burly.
Lightness is a trend throughout ski equipment, from boots to skis, from men’s to women’s. But retailers know it’s an especially appealing feature to women, and manufacturers are competing to make their gear aggressively lighter without sacrificing performance.
Goggle technology makes big strides for next season.
Consumers are demanding superior vision in variable conditions. Suppliers are responding by continually refining eyewear technologies. At the Show, look for lenses for all light, enhanced fit, unrestricted vision, a revival in cylindrical lenses, and next-level user friendliness. Companies are tweaking interchangeable lens systems, while new photochromic lenses can change tint instantly. “Large fit, frameless goggles with fast-change lenses still dominate the market,” says Joel Kramer, marketing and team manager for Dye.
Mobility and technical fabrics combine with retro flair in next year's outerwear.
The spirit of the ’60s meets the new millennium as more skiers and riders seek freedom in the hills. This cultural shift is reflected in snow sports apparel. Today’s youth is rejecting baggy, grunge style in favor of cleaner aesthetics and slimmer-fitting winter outerwear. Conversely, touring apparel, once identifiable by tight-fit- ting silhouettes, now has a more relaxed fit.
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