July 12, 2005
MAMMOTH MOUNTAIN, CA - Over 1.5 million skiers hit the slopes of Mammoth Mountain during the 2004/05 season, breaking Mammoth's all-time skier visit record set 19 years ago. The record season made Mammoth the second most visited resort in the country.
Mammoth posted a 10% growth in skier visits over the 2003/04 season. Taking advantage of the momentum created by record snowfall, Mammoth was open for 256 days and created special "First Tracks" and "Endless Winter" packages and lodging promotions that drove skiers not only to the slopes but also to Mammoth Mountain Ski Area's four lodging properties.
"We are thrilled that we broke the 19-year skier visit record and had our most successful season ever," said Pam Murphy, Senior Vice President of Mammoth Mountain. "It took a tremendous effort by everyone at Mammoth to make sure our guests had a great experience."
Mammoth started the season three weeks prior to the scheduled opening day after an October storm blanketed the mountain with five feet of natural snow. Mammoth's staff rallied together to turn on the lifts for hundreds of eager skiers and riders on October 21, 2004, marking the earliest opening in a decade. Mammoth set snowfall records in both October and May and had its second snowiest season on record with 607 inches, prompting resort operators to extend the season until the Fourth of July.
Impressive efforts by Mammoth's operations team made it possible for skiers to access and enjoy the mountain even in extreme weather conditions like the Christmas holiday period when storms dropped 15 feet of snow in 15 days.
Although Mammoth faced inclement weather during some peak holiday periods, late season conditions kept skiers coming back. Additionally, during regular season, more concentrated marketing efforts, events and promotions drove visits during typically slower mid-week and non-holiday periods. Mammoth's skier numbers have been on a steady increase since the late 90's, a result of a well-tracked growth plan.
The Unbound Terrain Parks continued as a leader in the youth action segment. Mammoth demonstrated its commitment to parks and pipes by keeping a halfpipe open all season long. Mammoth was the first in North America to open a halfpipe in late October, and in early June, after much of the snow melted on the lower mountain, the Unbound Terrain Park crew built a new spring pipe higher on the mountain, providing a perfect training ground for athletes all the way until the Fourth of July.
For more information on Mammoth Mountain, visit www.MammothMountain.com or call 800.MAMMOTH.