Tanner Hall and his big-name buddies decided to put their star power to work for themselves, and Armada, launched in 2002, came out of the gate fast. Today, like Line, it’s more mainstream than indie, thanks to the success of risk-taking designs like the JJ. U.S. retailers report that they sell almost six times more Armadas than any other indie. (Its closest competitor is Surface, below.) But the indie spirit still pervades the company, which has its skis built in Austria.
Origin: Costa Mesa, California
Ski Shown: TST
MSRP: $850
Tip/Waist/Tail: 132-102-123 (at 183 cm)
Pro model of the late Travis Steeger—a resort powder ski with rockered tip, flat tail, and carve-ready camber underfoot.
