The importance of good goggles can be overlooked by casual skiers. We’re not casual about any piece of ski gear, so when there appears to be a new paradigm bubbling up, we like to beat the drum. We’re all over the new frameless goggle concept. By eliminating the frame, goggle designers seriously increased field of vision, decreased weight and eased the ability to change lenses. Yes, the frameless style also upped the cool factor. It’s a goggle style that Bono could love.