SKI Readers Pick 2nd Annual Gold Medal Shops
Ski shops play a critical role in the enjoyment of our sport. In addition to their sales role, they're also a place for friends to gather, to discuss the latest trends in equipment and clothing, to anticipate the first day on snow and to get frontline information for planning that next ski trip.
To recognize and honor North America's best ski and snowboard shops, SKI created the SKI Gold Medal Shops program in 1998. Through a survey that was included in SKI's March/April issue, readers ranked their favorite shops in six categories: staff expertise, selection, value, backshop services, boot-fitting and innovative programs. More than 1,500 storefronts were rated on a scale of 1 to 5 by more than 1,000 SKI readers (who were automatically entered in a raffle for five pairs of Nordica skis and boots).
In this second annual survey, there are 16 newcomers and 44 repeat winners in the following list of 60 top shops. These are the stores that earned the highest scores¿and the distinction of being named a SKI Gold Medal Ski Shop.