Female-specific surf company Roxy has been making winter outerwear and accessories for eight years, and snowboards for two. But this fall marks its first line of skis and boots. The company launched four all-mountain boards in November that sport polka-dot and pink floral motifs. But the construction isn't girly: They're made by Dynastar and modeled after their Exclusive series of women's-specific skis. $290-$825 (with bindings).
These Skis are for Girls