There’s no mistaking Olympic gold medalist Ted Ligety on course. If it’s not the hellbent style of attack, it’s the goggles. Remember the hot pink Uvexes at Torino? Well, he was just getting warmed up. Since 2006, Ligety has designed and managed his own line of goggles. They’re hot items with the junior racer set, naturally, but Shred sponsors more freeskiers and snowboarders than it does racers, and sales are said to be booming. At the Solden GS, where the U.S. Team star skied to second place in the World Cup season-opener, he was rocking the new 2010 Omnibot, with its huge, retro polyurethane frame and a blue-tint lens (which looks like it’d be killer for Eastern or low-light storm skiing). Features: universal helmet compatibility; silicone strap lining that grips to headwear; tough, flexible frame; hypoallergenic, multilayer face foam; scratch-resistant, anti-fog double lens; 100 percent protection from harmful rays. Shredoptics.com