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Gear giant launches Stoic brand apparel
By Valerie Gleaton
posted: 11/12/2009
Stoic Brand Blog

If your idea of the perfect day involves a pair of skis, a desolate mountaintop and a barrage of snow and ice,'s new Stoic line of bomber apparel is for you. The brand is the result of three years of customer feedback about's gear and apparel. What did their "Gear Gurus" want? Tougher, more technical pinnacle pieces that would let them take their skiing to the extreme. So delieverd. Stoic's premium technical apparel runs the gamut from baselayers to bibs, jackets and gloves, all made with welded construction and weather-resistant materials and tested against the most unforgiving alpine elements. We like the Welder Hi Softshell Jacket for men: Tough on the outside, but bolstered with fuzzy fleece on the inside. 


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