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Stylish and Sustainable Were The Buzzwords at this year’s SIA Snow Show

RECLAIM Project 2012 Winner Paul Fronckowiak
RECLAIM Project 2012 Winner Paul Fronckowiak
The second annual RECLAIM Project spotlights innovative, functional and eco-conscious trends in technical apparel and pits three budding fashion designers against the clock and each other to create a “green” masterpiece.

A stroll through the aisles of the SIA Snow Show is an overwhelming feast for any gear-head’s senses. Bright colors, flashy technology and racks upon racks of gear, accessories, gadgets and apparel are reminders that ski consumerism is alive and well. Although that’s good news for our industry’s bottom line, it doesn’t come without a price. SIA’s RECLAIM Project aims to raise awareness about the side effects and byproducts of apparel and gear manufacturing.


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