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Skis

Buckle Up: It's Time to Test Skis

Buckle Up: It's Time to Test Skis
Ski Test Preview 2014
We’re on 2015’s best boards at Snowbird. We’ll let you know what we find out.

It just might be our favorite week of the year: Ski Test, Snowbird, Utah, March 10-14.

The preparations have been made: test cards printed, categories defined, test skis identified, Cliff Lodge rooms assigned and—for some of us—gym time increased. We have a lot of miles on snow in front of us.

Battle of the Brands

Battle of the Brands
Ski Racing Brands
Olympic racers are fast company, but who’s the fastest company? You’d better believe ski manufacturers keep track. Here are the ones to watch.

Even casual watchers of NASCAR auto racing know the guy to beat these days is Jimmie Johnson. What’s more, they can tell you what kind of car he drives: the Hendrick Motorsports Chevrolet.

Chevy, of course, pays lots of money to sponsor Johnson. And it does so gladly, happy to have its brand associated with success in the impressionable minds of millions of fans.

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