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Most, if not all of Crested Butte's high profile freeskiers and riders wear helmets, and now they'll be joined by kids 12 and under participating in Crested Butte Mountain Resort's ski school programs.
For the second year in a row, Boeri Sport, USA will join forces with Jimmie Heuga's Snow Express, to fight multiple sclerosis.
Boeri has solidified its position as a top contender in the helmet market.
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