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Brighton Ski Resort'sbillboards have been replaced by the resort as a result of a request from the U.S. Olympic Committee (USOC).
The Winter Olympics are scaring skiers away from Utah. The Feb. 8-24 Olympics could boost Utah skiing in the long run, but resort operators say it is having the opposite effect right now.
After the USOC threatened a copyright infringement lawsuit last year, Brighton Ski Resort has once again pressed the Olympic Committee to action.
Snow is falling with a vengeance in Utah's Cottonwood Canyons. Alta, Brighton, Solitude, and Snowbird all opened last weekend with near-50 inch bases. The resorts will be open for the season by the weekend.
Park City, Salt Lake City, UT, and surrounding resorts still have plenty of lodging during the Olympics.
Everett Kircher owns five ski resorts in four states, including mountainous Big Sky, Mont., but his office is at Boyne Mountain.
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