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What Now: A Silver Lining for Ski Resorts?

What Now: A Silver Lining for Ski Resorts?
Though today’s skiers might have less money to spend, they’re enjoying deep discounts in both lift tickets and lodging, as well as a reemphasis on customer service.
Skiers are spending less and searching for better values—forcing ski resorts to compete harder than ever. Could the economic downturn have an upside for skiing?

Like most skiers, Mitch Holmes is scrutinizing his budget a lot closer these days. The Cape Cod resident would like to take his wife and children on a ski vacation to Colorado, but those plans have been scrapped due to the weak economy. “I’m in commercial real estate, which isn’t exactly hot right now,” he says. Instead, Holmes is skiing more at his home-state hill, Wachusett Mountain.

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