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What Now: iSkier

What Now: iSkier

Smartphones are becoming as critical a component of a ski day as snow. Resorts are responding, working to stay continually connected to customers on the hill—and at home.

The small screen is revolutionizing the way skiers chase snow, ride lifts and even share their adventures. But is this something to tweet about?

Standing on a high peak in the Wasatch Range, Thomas Cooke wondered if the snow conditions had changed since he embarked on a daylong backcountry ski tour. Obtaining this information, miles from civilization, would have been difficult—if not impossible—just a few years ago. No longer.

Cooke pulled out his iPhone, went online and checked the latest advisory from the Utah Avalanche Center. “It’s nice to get snow safety updates and check the weather forecast without sitting at your computer,” says the Salt Lake City, Utah, digital development executive.

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