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Olympics 2010: The Gear That's Winning

Olympics 2010: The Gear That's Winning
Olympic Medalist Bode Miller
Which companies stand to gain the biggest marketing boost from these Winter Games?

Can Head sell more skis because of Lindsey Vonn and Bode Miller? The answer is yes…in Europe, at least. Americans—unless they’re avid racers—are typically unswayed by who skis what on the World Cup. Europeans, by contrast, are keenly aware. But the Olympics are different, and even in America, it can’t hurt Head to have all those Head skis and boots on the podium.

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