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marketing campaign

SMC and GORE Announce Marketing Partnership

Snowsports Merchandising Corporation (SMC), the premier buying group of specialty ski and snowboard shops in the wintersports industry and W.L. Gore & Associates have announced a marketing partnership to aid in the launch of GORE-TEX® Gloves with X-TRAFIT™ Product Technology. This new technology is featured in many glove suppliers’ collections for winter season 2009 – 2010.

What's New for '02? It's Value, Baby


More bang for your buck. More features for the low end. More performance down the line. More bells and whistles for less money.

Indianhead Mountain Shuts Down


Indianhead Mountain Resort in Michigan's Upper Peninsula shut down leaving other ski resorts in the area to fill the void for tourist lodging and local employment.

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