Denver, Colorado, --The current financial crisis is having an increasing impact on the ski and mountain resort industry. The latest data released in February by the Mountain Travel Research Program (MTRiP)* reveals that declines in consumer confidence, retail spending, and leisure travel is becoming increasingly apparent at ski resorts. Historically thought to be a recession-proof industry, recent data indicates that the old adage isn’t holding true this year.
Company also announced that helmets will be required for all children’s group ski and ride lessons and as part of their rental packages
BROOMFIELD, Colo.—April 13, 2009—Vail Resorts, Inc. (NYSE:MTN) today announced that, beginning with the 2009-2010 winter season, the Company will require all employees to wear helmets when skiing or riding on the job at each of its five mountain resorts: Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. Helmets will be provided to every employee next fall as part of their standard uniform for working on the mountain. This new initiative is part of Vail Resorts’ overall commitment to skier and snowboarder safety programs.
Let me say right off the top that the readers are almost always right. Blessed with the opportunity to read pages and pages of their unexpurgated remarks, I must confess that their accolades and reservations seem spot on.
Gone are the days when ski areas shuttered their lifts in April and said goodbye to guests until the following Thanksgiving. With world-class golf, lift-served mountain biking, hiking, rafting and fishing, mountain resorts burn all summer.