Denver, Colorado, April 17, 2009—Citing the most recent lodging reservation data released by the Mountain Travel Research Program (MTRiP)* through March 31, occupancy for March 2009 was down 21.3 percent and average daily rate was down 16.6 percent compared to March 2008. Season-to-date results show occupancy down 16 percent and average daily lodging rates down nine percent for the overall season. Figures have remained consistent for the past three months and are thought to closely reflect anticipated end-of-season totals due at the end of April.
Denver, Colorado, --The current financial crisis is having an increasing impact on the ski and mountain resort industry. The latest data released in February by the Mountain Travel Research Program (MTRiP)* reveals that declines in consumer confidence, retail spending, and leisure travel is becoming increasingly apparent at ski resorts. Historically thought to be a recession-proof industry, recent data indicates that the old adage isn’t holding true this year.