Do you remember when your parents used to hound you to eat your vegetables "so you can grow up big and strong”? Well it turns out they might have been onto something. There is a growing group of people that have looked to colorful fruits and vegetables as the main source of their diet. These nutritarians, as they’ve coined themselves, focus on the vitamins, minerals and phytochemicals that many fruits and vegetables are known to contain. Their mantra? Eat the rainbow.