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Ski's 2010 Winter Olympics Report, presented by

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[ Thu, 2010-02-25 04:42 ]
Vonn's crash in the giant slalom
Soupy skies over Whistler again Wednesday made a mess of the women's two-run GS event. Lindsey Vonn's first-run crash made a mess for Mancuso.

High drama unfolded again today at Whistler Creekside during the women's giant slalom event. The only thing more ominous than the hanging fog that shrouded the course was the air between American teammates Lindsey Vonn and Julia Mancuso after Vonn's crash derailed what looked to be a strong first run for Mancuso.

[ Wed, 2010-02-24 18:23 ]
Vancouver Figure Skating
Figure skating's reign of terrible costumes is over.

Thanks to its quads, salchows, and sequined spandex, figure skating has long ruled the Winter Olympics. But recent ratings show that its glittery reign over primetime is crashing down--like so many male skaters in the short program last week.

Skiing is the new successor to the throne.

[ Wed, 2010-02-24 16:44 ]
Sochi First Snow
Did the global financial crisis have too great an impact on Russia's Olympic dream?

How much time is enough time to make a good Olympics? Ten years before the opening ceremonies? Four years? How about two years? The slopes for the 2014 Winter Olympics at Sochi, Russia, will first open for World Cup competition in 2012, just two years before the first Olympic athlete will set ski upon them. And that's if everything goes according to plan -- a big if, if recent Olympics are anything to go by.

[ Wed, 2010-02-24 16:08 ]
Ashleigh McIvor competes in ski cross final
Canadian Ashleigh McIvor takes home gold.

The heavy favorite in the inaugural women’s ski cross didn’t let her country down. The defending 2009 world champion, Canadian Ashleigh McIvor, took home gold yesterday in front of cheering crowds at Cypress Mountain. Hedda Berntsen of Norway won silver, followed by France’s Marion Josserand with bronze.

[ Wed, 2010-02-24 15:37 ]
Lindsey Vonn's SI cover
First there was the Sports Illustrated's cover shot of Vonn in a staged tuck. Now there's a whole gallery of her in SI's vaunted Swimsuit Issue. Is she demeaning or asserting herself? Here's where the SKI staff lands.

We thought the “controversy” over Lindsey Vonn’s Sports Illustrated cover shot was ridiculous. Sure, she’s wearing makeup instead of a helmet. But “suggestive pose?” Come on. She’s a downhill racer, the “pose” is a legitimate tuck—a tool of her trade. If you find it “suggestive,” that says more about you than her. And as far as we’re concerned, whenever SI wants to put a skier on the cover, we’re all for it.

Olympics 2010: The Gear That's Winning

Olympics 2010: The Gear That's Winning
Olympic Medalist Bode Miller
Which companies stand to gain the biggest marketing boost from these Winter Games?

Can Head sell more skis because of Lindsey Vonn and Bode Miller? The answer is yes…in Europe, at least. Americans—unless they’re avid racers—are typically unswayed by who skis what on the World Cup. Europeans, by contrast, are keenly aware. But the Olympics are different, and even in America, it can’t hurt Head to have all those Head skis and boots on the podium.

[ Tue, 2010-02-23 20:56 ]
Kjetil Jansrud of Norway congratulates Carlo Janka at the finish of his gold medal Giant Slalom run at the Vancouver 2010 Olympics games on Tuesday, February 23.
Despite high hopes for Miller and Ligety, the U.S. walked away from today's giant slalom without a medal.

For the first day in a week, the skies over Whistler's Dave Murray Downhill course were cloudy and cold, so perhaps it's fitting that the GS victory went to Switzerland's Carol Janka, nicknamed The Iceman. Janka, who's been skiing great all season, put down the fastest combined time in the two-run event to secure the gold by a margin of .39 seconds. Behind him, Norway's Kjetil Jansrud and Aksel Lund Svindal, whose bronze today is his third of these games. Like Bode Miller, Svindal now has one of each color, and like Miller, he's a five-event skier.

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