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Olympics

Battle of the Brands

Battle of the Brands
Ski Racing Brands
Olympic racers are fast company, but who’s the fastest company? You’d better believe ski manufacturers keep track. Here are the ones to watch.

Even casual watchers of NASCAR auto racing know the guy to beat these days is Jimmie Johnson. What’s more, they can tell you what kind of car he drives: the Hendrick Motorsports Chevrolet.

Chevy, of course, pays lots of money to sponsor Johnson. And it does so gladly, happy to have its brand associated with success in the impressionable minds of millions of fans.

Road to Sochi: Travis Ganong

Road to Sochi: Travis Ganong
travis ganong main
The U.S. alpine racer dishes on Olympic prep and ski racing in the States.

Growing up in a family of skiers, it was only a matter of time before U.S. Ski Teamer Travis Ganong found himself in a position to leave his mark on the international skiing community. So with the 2014 Winter Olympics right around the corner, Skiing caught up with the medal hopeful on his training, approach to the Games, and the future of the U.S. racing scene.

How has your training been going leading up to the Olympics.

U.S. Ski Team Names Sochi Squad

U.S. Ski Team Names Sochi Squad
Miller BOP
Miller, Ligety, Mancuso and first-time Olympian Shiffrin headline what may be strongest American ski squad ever.

Even without the injured Lindsey Vonn, winner of 59 World Cup races, the American alpine racing Olympic team looks one of the strongest ever. The U.S. Ski Team announced its Sochi team Sunday. It includes proven medal winners like Bode Miller, Ted Ligety and Julia Mancuso along with an Olympic newcomer—18-year-old Mikaela Shiffrin—who’s already demonstrated that she’s the woman to beat in slalom and has been making impressive inroads in GS. The Games begin in just two weeks, starting with the men’s downhill on Feb. 9 and the women’s super combined on Feb. 10.

Road to Sochi: Third Time's a Charm

Road to Sochi: Third Time's a Charm
Stacey Cook main
U.S. downhiller Stacey Cook, now an Olympic veteran, sets lofty goals for Sochi.

With some ups and downs in her Olympic career, Mammoth, Calif. skier Stacey Cook is hoping a trip to Sochi will be just the ticket to fulfill her gold medal hopes.

We caught up with her to find out more about those hopes and dreams. 

When did you start racing Downhill?

Learning to Fly

Learning to Fly
Hendrickson_Main
19-year-old ski jumping Olympic hopeful Sarah Hendrickson talks family, teammates, and flying the length of a football field.

Sarah Hendrickson is on top of the world. Well, technically, she’s soaring above it. During the 2013 season, she won the World Championship and placed second at the World Cup. Now, she’s working towards Sochi. And despite a knee injury this season that sidelined her, she's still hoping to represent the U.S. in Sochi.

Soaring to Sochi

Soaring to Sochi
Lindsey Van
Lindsey Van brought the I.O.C. to heel. Now can she win an Olympic medal?

The handicappers will be hard on Lindsey Van. She’s going on 29, and has battled serious injury in recent years, starting with a knee-demolishing crash in 2008.

Last Chair: Out on Top

After nearly 20 years leading the U.S. Ski Team, Bill Marolt will retire following the Sochi Olympics. "Best in the World" remains his mantra—and, he hopes, his legacy.

SKI » soon after taking over, you set a lofty goal: to become “best in the world.” There were doubters—and a few snickers—but not anymore. What worked?

B.M. » When I started, we didn’t have a core direction. Were we an event company? Sales- focused? A fundraising organization? What we are now is an organization about kids—about young people with aspirations. In order to pursue “best in the world,” you have to remain completely focused on that vision at all times.

What Makes a Great Ski Racer?

What Makes a Great Ski Racer?
GeorgM
One coach says it's not just about how good you are.

Georg Capaul has coached nearly every level of ski racer including Olympians. Now, a high school coach, we caught up with Capaul to talk about what makes a great racer and what his time coaching has taught him.

What are your qualifications as a coach?

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