There’s no mistaking Olympic gold medalist Ted Ligety on course. If it’s not the hellbent style of attack, it’s the goggles. Remember the hot pink Uvexes at Torino? Well, he was just getting warmed up. Since 2006, Ligety has designed and managed his own line of goggles. They’re hot items with the junior racer set, naturally, but Shred sponsors more freeskiers and snowboarders than it does racers, and sales are said to be booming. At the Solden GS, where the U.S.