You can never have enough shoes; every woman worth her Jimmy Choos knows this. For skiers, boots are an equally important item in the wardrobe. But here, when we talk about the importance of volume, it's an issue of fit, not fetish.
Doctors have told two-time Olympic champion Hermann Maier to wait until late December beforebuckling up his ski boots again, dimming hopes that he might be able to compete at the Salt Lake City Olympics.
Of all the wintersports equipment companies in the world, Salomon has a real knack for picking up on emerging trends and building just the right product-with a complementary marketing plan-to help that trend become trendy.