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ski fashion

Fast Times: Ski Fashion in 1948

Tucking their socks out of sight, fashion-conscious skiers raced to try the new sophisticated style.

The sleek, modern skiwear look, wildly popular in the 1950s and 1960s, is mistakenly thought to have originated with stretch pants. The fact is that in 1948, just after World War II ended and more than five years before Maria Bogner introduced her famously sexy stretchies, skiers were already outfitting themselves in body-hugging fashions.

Legacy: 1969

Gear

Remembering a time when skiwear celebrated, not shrouded, the human form

Tale of Two Ski Towns: Genteel and Scruffy

News

At the Brahms Pub in this genteel Winter Olympics mountain hub, dimly lit booths are draped in red velvet and well-heeled patrons sip premium Scotch served by a bartender who confides with a flick of her head that she summers on the French Riviera.

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