Philip Tavell, head honcho of Helly Hansen’s ski line, dishes on fashion trends, Scandinavian scruples, and new gear shown at Aspen International Fashion Week.
From the first flexible waterproof garment to the runways at Aspen International Fashion Week, Helly Hansen’s designs have evolved with each ski season. We caught wintersport and training category manager (aka head of the skiing product line) Philip Tavell before a European powder day to ask him about what goes into Helly’s ski line.
Mosh pits packed with undulating bodies. Athletes bodysurfing atop throbbing masses. Frenzied fans screaming at top pitch for big stars. The hottest ticket at these Winter Olympics is smack-dab in the middle of downtown Salt Lake City.