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ski racing

Battle of the Brands

Battle of the Brands
Ski Racing Brands
Olympic racers are fast company, but who’s the fastest company? You’d better believe ski manufacturers keep track. Here are the ones to watch.

Even casual watchers of NASCAR auto racing know the guy to beat these days is Jimmie Johnson. What’s more, they can tell you what kind of car he drives: the Hendrick Motorsports Chevrolet.

Chevy, of course, pays lots of money to sponsor Johnson. And it does so gladly, happy to have its brand associated with success in the impressionable minds of millions of fans.

Once an Olympian

It’s a lifelong label—whether you want it or not.

The motto of the U.S. Olympians Association, the phrase featured on every issue of The Olympian magazine, is this: “Once an Olympian, Always an Olympian. Never Former; Never Past.” I’m good with that. But being an Olympian isn’t something you dwell on daily.

Gates of Glory

Masters ski racers at Mt. Hood
Masters Racers
Can a lifelong skidder take a crash course in carving, then crush the competition on the masters racing circuit? Of course not. But the suits are cute.

The most ravishing beauty at the Summer Fun Nationals ski race is a 43-year-old looker named Kat, who used to skate in the Ice Capades. 

In a close second behind Kat are Jill and Jane, best friends since youth, both resplendent in hot-pink speed suits.

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