Since allowing boarders in 2008, the resort has seen visits climb. Who’s next?
It was a risky move, one that soured many locals on their hometown hill. But when Taos opened its slopes to snowboarders four years ago this month, little did it know it would see skier—and boarder—visits climb to their highest numbers in a decade.
Visitation numbers reported by CSCUSA resorts represent a trend that despite the current uncertainty felt by the tourism industry, guests have not given up on skiing and riding in Colorado.
DENVER, CO – March 12, 2009 – Colorado Ski Country USA (CSCUSA) announced today that skier visits at its 22 member resorts during the second period of the 2008-09 ski season, which counts skier visitation from January 1 through February 28, were off by 5.8 percent compared to last year’s same period number. However, visitation is up slightly compared to the five year average for second period visitation, which includes three years that were the highest on record.
Other Findings Show Rise in Helmet Usage, Strong Season Pass Use.
LAKEWOOD, Colo. – Among the most prominent trends noted in the 2008 NSAA National Demographic Study are continued gains in visitation among skiers and riders aged 45 and over. Specifically, since 1997/98, the proportion of visitors aged 45 to 54 has increased from 14.0 percent to 19.9 percent; the proportion of visitors aged 55 to 64 has doubled from 4.6 percent to 9.2 percent; and the proportion of visitors aged 65 and over has also increased substantially, from 2.4 percent to 3.8 percent.