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snow goggles

Lens Tech Dominates 2014

Goggle technology makes big strides for next season.

Consumers are demanding superior vision in variable conditions. Suppliers are responding by continually refining eyewear technologies. At the Show, look for lenses for all light, enhanced fit, unrestricted vision, a revival in cylindrical lenses, and next-level user friendliness. Companies are tweaking interchangeable lens systems, while new photochromic lenses can change tint instantly. “Large fit, frameless goggles with fast-change lenses still dominate the market,” says Joel Kramer, marketing and team manager for Dye.

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