After nearly 20 years leading the U.S. Ski Team, Bill Marolt will retire following the Sochi Olympics. "Best in the World" remains his mantra—and, he hopes, his legacy.
SKI » soon after taking over, you set a lofty goal: to become “best in the world.” There were doubters—and a few snickers—but not anymore. What worked?
B.M. » When I started, we didn’t have a core direction. Were we an event company? Sales- focused? A fundraising organization? What we are now is an organization about kids—about young people with aspirations. In order to pursue “best in the world,” you have to remain completely focused on that vision at all times.