After years as a fitness and gear editor, my gimmick meter is finely tuned. I've read and listened to countless product pitches that make wild and improbable claims, and I've become pretty good at sussing out the legit from the ludicrous.
A new oral spray can now keep your pre-drop-in fears at bay.
Next time you’re quivering above the Poubelle Couloir, keep in mind that fear is just a neurochemical overload in your brain. Then open wide for a squirt of Oxytocin Accelerator, an oral spray recently introduced in the U.S. by HBC Protocols.
Scientists in Zurich found that oxytocin—a hormone released during stress and sex—reduces activity in your brain’s fear center. Thus, HBC figures, more oxytocin equals less fear—and therefore bigger air and steeper chutes.
The most notable change for Look's 2001-2002 line occurs at the low end. The new Nova series will replace the XR series from this year, and, unlike XR bindings, will use the company's top-end Full Drive toe piece.