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Sales of the Ski Salt Lake Super Pass jumped 54 percent during the 2003/04 ski season, leaving Salt Lake boosters looking for new ways to capitalize on the program's growing popularity.
April 17: Overall sales for the entire winter sports market increased by 4.6 percent.
Nov. 6: Alta, Brighton, Snowbird, Solitude offer cut-rate voucher through some hotels in Salt Lake and Park City.
Go to skiingmag.com
Go to nastar.com
Go to warrenmiller.com
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