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New England's Ski Areas Make Great on Guarantee

New England's Ski Areas Make Great on Guarantee

By Cameron Sterling
posted: 01/01/2000

Newry, ME, Jan. 12--The best holiday deal in the East left many skiers with more than happy memories. Six New England ski resorts made an offer guaranteeing a white Christmas week.

The offer stipulated that 70 percent of the trails would be open or skiers would get 25 percent off their next visit plus a $500 voucher good towards a ski vacation at Steamboat, CO or The Canyons, UT. In several cases, guests received the discounts and vouchers even if the snow quota had been met.

Attitash Bear Peak, NH, Killington, VT, Mount Snow, VT, Sugarbush, VT, Sugarloaf/USA, ME, and Sunday River, ME all owned by American Skiing Co. each stepped up for the guarantee. Several got the requisite number of trails open, more thanks to snowmaking crews than to old man winter.

"On Tuesday, December 29, we reached our goal to offer 70 percent of the mountain to our guests this holiday," said Gillis Lynn, Killington marketing VP. "We saw the best snowmaking weather of the season over the two weeks before Christmas."

Despite providing the snow for their guests, "we still gave out the coupons for the Canyons, UT and Steamboat, CO plus 25 percent off a return trip to Killington to everyone checking in from Dec 25-28 and to anyone who asked," said Amy Phalon, Killington communication manager.

Attitash Bear Peak, NH only had 68 percent of their terrain open so they honored the guarantee giving their guests the discounts and vouchers. The area passed the 70 percent just days after the Christmas week.

"Thanks to the resorts' snowmaking and grooming crews, Mount Snow, VT opened on Christmas day with 71.3 percent of the mountain in trails, acres, and lifts, meeting the promise to it vacation guests," said Melissa Gullotti, Mount Snow communication director." They therefore did not distribute the vouchers and discounts.

Sugarbush, VT had 81 percent of their terrain open by Dec. 26 and claim to have had the most open terrain in the east. Even so, they gave everyone the discounts and vouchers to guests who asked about the guarantee.

Sunday River, ME had 70 percent of their terrain open for guests who checked in on Dec. 27. Guests who arrived between Dec. 26 and Jan. 1 and asked about the savings got them. Thanks to continued snowmaking efforts and to cold weather, over 80 percent is open now.

Sugarloaf/USA, ME didn't make the 70 percent threshold, so they gave the discounts and vouchers to their guests as promised. The resort still hasn't crossed the 70 percent mark but it shouldn't be long now. Sugarloaf got six-to-eight inches of fresh snow yesterday.

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