Nike ACG athletes have traveled across the globe to document their own Sweetspots with some of the most respected film production teams in the world. They have returned with tales of epic powder, tricks mastered, new experiences, unforgettable sessions and memories that will live forever as their own Sweetspot.
Working with the likes of Absinthe, PoorBoyz and Blank Paper Studio, the riders have their own unique stories showcased in 2 3 minute films which will be available to view at http://www.nikeacg.com
Sweetspots will launch with eight stories featuring top international talent including Henning, Marthinsen, Andreas Hatveit, Gary Zebrowski and Richard Permin. (Check out the trailer to the right)
The eight films upon launch will be:
The campaign will continue through this winter season and cross over into summer and feature white water kayaking, basejumping and climbing.
In addition, Nike ACG will run a competition to pull together a specially selected crew to shoot their own Sweetspot. Aspiring filmmakers, photographers, directors and producers will have the opportunity to create their own official Nike ACG Sweetspot later this season which will feature alongside the riders' own films.