Photo: Mammoth Mountain
LAKEWOOD, Colo. - April 28, 2009 - On April 28, the National Ski Areas Association (NSAA) announced the winners of the 2008/09 Marketing and Guest Service Awards. Winning programs will be formally recognized during an award reception at NSAA's National Convention and Tradeshow to be held at the Marriott Marco Island Resort, Fla., May 13-16. The awards, sponsored this year by SportsInsurance.com and BCF, are presented annually to ski resorts nationwide, both large and small, for their successful marketing and guest service programs that ultimately help grow the sports of skiing and snowboarding.
This year's categories recognized the Best Overall Marketing Program and the Best Overall Guest Service Program in four resort categories based on resort skier and rider visitation: Up to 100,000 visits; 100,000 to 250,000 visits; 250,000 to 500,000 visits; and 500,000 and more visits.
The 2008/09 winning resorts are:
Best Overall Marketing Program
Up to 100,000 visits: Tie: Indianhead Mountain, Mich. & Mad River Glen, Vt.
100,000 - 250,000 skier visits: Jay Peak Resort, Vt.
250,000 - 500,000 skier visits: Telluride Ski & Golf Resort, Colo.
500,000 or more skier visits: Mammoth, Calif.
Best Overall Guest Service Program
Up to 100,000 visits: Chestnut Mountain Resort, Ill.
100,000 - 250,000 skier visits: Mt. Sunapee Resort. N.H.
250,000 - 500,000 skier visits: Sugarbush Resort, Vt.
500,000 or more skier visits: Beaver Creek Resort, Colo.
Judges for this year's awards were Margie Bootenhoff, president of Clarity Marketing, Colo.; Rob Brown, president of Mountain News Corp., Calif., Christine Donovan, Event Director, BEWI Productions Inc., Mass., and Andy Hawk, Marketing Director, PSIA/AASI. Each of the winning programs will be highlighted in the August issue of the NSAA Journal.
THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.