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Aspen's John Norton Returns to Crested Butte

Aspen's John Norton Returns to Crested Butte

By the SKI Magazine Editors
posted: 01/01/2000

Mt. Crested Butte, CO June 4, 2002 (CBMR Release)--Edward Callaway, co-owner, President and CEO of Crested Butte Mountain Resort (CBMR) has announced that John Norton, currently COO for Aspen Skiing Company (ASC), has been hired by CBMR as President and CEO, effective June 17, 2002. ,Norton, the former Vice President of Marketing and Sales for CBMR, leftCrested Butte in 1991 to join ASC where he has served in variouscapacities for the past eleven years. Since 1998 John has held the positionof Chief Operating Officer for ASC. Edward Callaway has been appointedChairman of the Board of CBMR, turning the day-to-day operations of theresort over to Norton. "John has the brightest marketing mind in the business," said Callaway. "Hehas been extensively involved in every aspect of running a ski resort,including operations, ski school, marketing, communications and sales. Weare fortunate to have an individual as talented as John Norton join ourcompany to help Crested Butte achieve its significant potential." "I'm psyched to be back in the beautiful Gunnison River Valley, and so is mywife, Robin," commented Norton. "Our job is to remind mountain lovers everywhere that there aregreat towns and mountains with great character on Colorado's western slope.Crested Butte may be a bit harder to get to than the crowded interstatehighway resorts, but it's worth the trouble because here, a visitor reallyhas a sense of having gotten away from it all." "John is a gifted and talented individual whose innovative thinking andconstant energy have benefited the entire ski industry," continuedCallaway. "We are proud and honored to have John and his family back inCrested Butte. He has my full confidence. I can't think of anyone betterto run our company in the entire ski industry." This will be the first time in 32 years that a member of the Callaway orWalton family have not been actively involved in running their ski company.

For more information about Crested Butte Mountain Resort, log on to their website at

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