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Rokoko: Custom

Rokoko: Custom

By Maureen Drummey
posted: 08/14/2001

This isn't gear you'll want to purchase for the slopes, but it'll add character to your home. Rokoko owners A.Me (pronounced Amy) and Mitch Alamag work in tandem to produce their lively artworks. The name Rokoko comes from the Japanese word "Kokoro" which means spirit, emotion and from the heart. It also reflects the Rococo period in art history, an elaborate, exaggerated, whimsical response to the more conservative Baroque period it followed.

A.Me and Mitch use as their canvas a wide variety of objects-everything from skis and boots (and occasionally ski lifts) to recycled toasters and vacuum cleaners. Although most of their subjects were formerly functional, they have been face-lifted to serve as art.

Catering to the ski industry, A.Me and Mitch have become experts at giving gear a makeover The ski boots make wonderful potholders or vases and the skis make vibrant wall hangings. Each piece cost about $250.

The couple lives in a secluded home in Los Osos, Calif., which has been transformed into its own work of art-the floors, walls, cabinets, almost everything has been covered with their creative brushstroke. True to their playful panache, they call it the Happy Haus. In addition to their home, Rokoko also exhibits in galleries in Deer Valley, Utah, Ketchum, Idaho, and Telluride, Colo.

For more information or to receive a free newsletter, call Rokoko at 805-528-5550 or write 2210 Cimarron Way, Los Osos, CA 93402.

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