Member Login

Logging In
Invalid username or password.
Incorrect Login. Please try again.

not a member? sign-up now!

Signing up could earn you gear and it helps to keep offensive content off of our site.


Sanük Wins ‘Innovation of the Year’ Award

Sanük Wins ‘Innovation of the Year’ Award

posted: 04/10/2008

On the heels of winning Footwear Plus' "Item of the Year," Sanük announces its second major industry award in two months. Sanük has been awarded Apparel magazine's 'Innovation of the Year' award for its Sidewalk Surfer sandals.

"We are very pleased with the broad acceptance of our brand," comments John Vance, president of Sanük. "This award is humbling, and proof that what we have created is truly ground-breaking."

Sidewalk Surfers were born out of the belief that most of today's footwear is plagued by too much foam, gel, air cells, gizmos and gadgets that promote overall foot weakness and lead to common foot injuries. Sanük's Sidewalk Surfer sandals feature "Barefoot Un-technology," a patented, deconstructed design that attaches a shoe upper to a sandal footbed, which provides superior comfort and allows the foot to bend and flex the way nature intended. As Sanük's branding clearly states, "Sanüks are not shoes, they're sandals."  

"In this first-ever 'Innovation' award, Sanük is being recognized for being one of the truly innovative organizations in the industry," notes Michael Cole, associate editor of Apparel magazine. "Sanük has demonstrated excellence through product design and launch, IT-related implementation, and other outstanding business strategies that have been recently executed."

The comfort and functionality of Sanük sandals, combined with their unique, authentic styles have attracted a loyal following of pro athletes, musicians and celebrities including Shane Dorian, Donavon Frankenreiter and Brad Pitt. Sanük has experienced triple-digit growth since the Sidewalk Surfers were first released a little over two years ago.

"Our dealer network is wild," states Jeff Kelley, Sanük's founder. "It runs the gamut from Barneys in New York to Fred Segal's in LA. Just about every surf shop in America as well as standout outdoor accounts such as REI and Eastern Mountain Sports carry Sanük."

Available in men's, women's and children's styles, Sidewalk Surfers typically run $48 for women to $55 for men. In 2008, Sanük will expand its line of Sidewalk Surfers to include a number of cold weather styles.


reviews of Sanük Wins ‘Innovation of the Year’ Award
The content of this field is kept private and will not be shown publicly.
  • No HTML tags allowed

More information about formatting options

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.
All submitted comments are subject to the license terms set forth in our Privacy Policy and Terms of Use