Summit buys PowMow with a different kind of development plan.
Can a ski resort be sustainably developed? In a world where massive corporations like Vail Resorts and even larger real-estate trusts like KSL continue to snatch up ski areas, it seems that capitol-driven development isn’t just norm, it’s necessary. But a Utah-based organization known as Summit believes otherwise, so much so, that it bought Powder Mountain, Utah, last week.
Live in California? Eagle Point Resort wants you to visit. Does 'free' work?
Utah’s Eagle Point Resort offers free skiing all season to anyone with a California ID. No strings. The marketing light bulb went on after a trip to Vegas, where casinos entice marks, er, customers to stay and gamble with free drinks, cheap buffets, and waitresses in spike heels and lingerie. “We can give lift access away for free yet still achieve a suffi cient yield from our guests on food and beverage sales, rentals, instruction, retail, or condo stays,” says Shane Gadbaw, CEO and owner of the resort. As far as we’re concerned, however, free skiing is just free skiing.
The two are joining to encourage a conversation about climate change.
Politics aside, there’s one thing we can all agree on – we want a healthy ski industry with plenty of snow. But, last season’s record-low snowfall and this summer’s damaging droughts make it hard to discredit a connection between climate change and the extreme weather.
Songwriter Fran Landesman must have been a skier: What else could explain her lyrics to "Spring Can Really Hang You Up The Most" but that snowless window between April and November? Sure, we endure the warm weather and clear skies all summer, but our hearts belong to winter and to our beloved ski hills. The only thing that makes our six-month separation bearable—especially this time of year—is the knowledge that when we finally get back on the slopes, they'll be better than we left them.