Come Hither: Alta, Aspen, Jackson and Squaw/Alpine team up.
The new motto for resorts this season just might be All for One, One for All, as four of the biggest names in the sport have banded together to offer a unique, unified ski pass. The new Mountain Collective pass, working with Liftopia, offers eight days of skiing at Alta, Aspen/Snowmass, Jackson Hole, and Squaw Valley/Alpine Meadows for $349.
The answer is: it depends whom you ask (and we’ll see).
The reverberations of the blockbuster billion-dollar deal announced this week that Vail Resorts purchased Whistler Blackcomb are already starting to be felt, both by skiers and other resort operators. “The competitive environment just went up a full notch,” says Andy Wirth, President and CEO of Squaw Valley and Alpine Meadows in California’s Lake Tahoe basin, where three Vail Resorts ski areas already operate.