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Sustainable Slopes Consumer Outreach Campaign Hits Resorts

Sustainable Slopes Consumer Outreach Campaign Hits Resorts

Features
posted: 02/20/2001

Lakewood, Colo. Feb. 19, 2001 (NSAA)--To raise awareness about theenvironment and the Environmental Charter for ski areas, a national"Sustainable Slopes" outreach campaign will debut on Saturday, February 24. Ski areas nationwide are planning special activities and events to promote environmental awareness and promote environmental steward ship to guests on this day, according to the National Ski Areas Association (NSAA).

"Customers care about our environmental practices," said Geraldine Hughes, NSAA director of public policy. "Through this outreach campaign, resorts will convey to their guests and employees the important message that the environment is our number one asset."

The campaign is also a great opportunity to let guests know what they can do to help the environment. Resorts will highlight the "Environmental Code of the Slopes," which is a set of tips for resort guests, who want to share in the responsibility of protecting the environment. The Environmental Code of the Slopes will be featured at resorts and resort websites, and was featured in this month's issue of SKI magazine.

Many resorts are planning activities for Sustainable Slopes Day, Saturday, Feb. 24. Mammoth Mountain, in California announced it plans to donate $1 per lift ticket sold on Sunday, Feb. 25th to the Surfrider Foundation's Snowrider Project, which was launched in 1997 to increase the understanding of the hydrological cycle among snow sports enthusiasts through education, conservation and activism. The goal is to enlighten people about the intimate ecosystem connections between the snow, land and surf. The Surfrider Foundation is a national organization with about 30,000 members, 60 percent of whom reside in California. The organization's website is www.surfrider.org.

"While we're holding the Sustainable Slopes kick-off event at Mammoth on Saturday, we'll promote the Snowrider Project and urge everyone to return on Sunday when $1 of their lift ticket will be donated towards this very worthy environmental education program," said Lisa Isaacs, Mammoth's environmental specialist. "Historically, data shows our donation will result in $7,000 to $9,000 for the Snowrider Project.

To promote Sustainable Slopes Day on Saturday, Feb. 24, Mammoth isplanning to give away: Nature Ranger environmental activity coloring books and crayons to children, re-usable thermal travel mugs with the Sustainable Slopes logo on them, buttons and ice scrapers (made from 100 percent recycled plastic).

To promote Sustainable Slopes Day, Wachusett Mountain, in Mass., reports it will join with Boston's MAGIC 106.7 radio station for the "Closer Look at Wachusett Mountain" Trivia Scavenger Hunt. "As part of Wachusett's new Science on the Slopes program, we have six environmental interpretive kiosks located in various places around the entire mountain," said Tom Meyers, marketing director. "We'll have guests answer questions by viewing the kiosks and be eligible for great prizes by submitting their answers at the radio station table in the base lodge."

Also, Winter Park Resort in Colorado, reports that the Ski Train patrons will receive a 10 percent coupon off food and beverage at the resort for leaving their cars behind, along with a note that explains what Sustainable Slopes day is all about. The ski train leaves from Denver in the morning and returns after a day of skiing at Winter Park. "We're going to have a kiosk in base lodge and ask the train patrons to visit the kiosk to learn about Winter Park's environmental programs," said Jack Mason, mountain manager and environmental coordinator.

The Sustainable Slopes Outreach Campaign has its origins in theEnvironmental Charter that was adopted in June 2000 by the National Ski Areas Association's board of directors. The Charter contains a sweeping set of voluntary principles for protecting the environment and formalizes the industry's commitment to environmental sustainability. It outlines "best practices" for ski arreas to adopt and implement. More than 160 ski areas in 31 states, plus six resorts in Canada, have endorsed the Charter and pledged to implement the "Environmental Principles" that form the core of the Charter. The Charter is a 22-page document and it can be downloaded from NSAA's website www.nsaa.org (on the consumer side, click Environmental Charter).

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