Can a sputtering Utah ski area with huge snowfall and the largest acreage in the U.S. be saved by a bunch of nonskiing intellectuals? Just ask Aspen. And buy real estate now.
It’s February and I’m standing atop Powder Mountain, Utah, on the deck of a half-built cedar lodge with about 70 other people, sipping hot toddies and waiting for the sun to set. Ann Veneman, formerly the president of UNICEF and U.S. Secretary of Agriculture, is here. So are the guys who created Kony 2012, the biggest viral video ever; the founders of eyeglass giant Warby Parker; and Blake Mycoskie, the creator and owner of Toms Shoes.
We chucked an Alta snob into Snowbird…and might have permanently altered her winter migration patterns.
They were talking about it all Friday long,they of the fat skis and frameless goggles. The National Weather Service in Salt Lake City has issued a winter storm warning for heavy snow and strong winds, which is in effect from midnight tonight to noon MST Sunday. When we had lunch at the Seven Summits Club, where the hostess asked us if we’d like to wear sheepskin slippers while we dined (we obliged as if this sort of thing happens all the time when we’re skiing), they were talking about it in the buffet line between the lox platter and the carving station.