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Powder Plan

Powder Plan
Powder Mountain main
Can a sputtering Utah ski area with huge snowfall and the largest acreage in the U.S. be saved by a bunch of nonskiing intellectuals? Just ask Aspen. And buy real estate now.

It’s February and I’m standing atop Powder Mountain, Utah, on the deck of a half-built cedar lodge with about 70 other people, sipping hot toddies and waiting for the sun to set. Ann Veneman, formerly the president of UNICEF and U.S. Secretary of Agriculture, is here. So are the guys who created Kony 2012, the biggest viral video ever; the founders of eyeglass giant Warby Parker; and Blake Mycoskie, the creator and owner of Toms Shoes.

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