How does skiing 365 days a year sound? Like money in the bank in Minnesota.
There is an annoyingly capricious component of running a ski area. It’s called snow. And despite decades of technological improvements in snowmaking equipment, resort operators admit that each season’s success is still undeniably determined by the whims of Mother Nature. So what if you removed the unpredictability of snow from the resort equation?
After acquiring the mountain in January, Vail Resorts plans major renovations for the Midwest ski area.
Vail Resorts announced, this week, that it will invest $13 million in its newest Midwest ski area: Wilmot Mountain, which Vail Resorts acquired in January. Wilmot, 65 miles north of Chicago, was the 13th ski area added to Vail Resorts’ empire.
At the Midwest’s Mount BoHo, the goods are in the woods.
» Location Lac La Belle, Mich.
» Getting There Unload Lift 1 and make a sharp right onto Miner’s Hollow, then veer left down onto Bull Moose. Check your speed and enter the trees to the left of the Extreme Backcountry sign. It’s a mellow slope but the trees are tight at the top. Take heed. Midwestern trees bite back.
The small ski area gives Vail more access to skiers and riders in the Chicago and Milwaukee areas.
Vail Resorts announced that it swallowed up another Midwestern ski area, acquiring Wilmot Mountain, 65 miles north of Chicago.
”We plan to offer our Chicago and Milwaukee guests new season pass offerings that will provide the chance to experience the best skiing and snowboarding locally and in the West and will use our best-in-class technology to create more sophisticated channels of communication with everyone who skis at Wilmot,” Rob Katz, Vail Resorts’ chairman, says in a statement.