ExoticSkis
,
VT
Home
Comments
Displaying 1-4 of 4
2013 Test Skis: The Field is Set
from ExoticSkis
wrote 1 year 11 weeks ago
Snowmaker: I am definitely psyched about Skiing Mag's indy coverage which has grown over the last couple seasons nicely. I enjoy reading the coverage and comments about these brands. What I wish was the Ski Magazine test would mention the "Indy Test" in its promotion of the "Mainstream Test" so people would get excited about BOTH. Besides...mentioning the "Indy Test" might lead to selling 2 magazines to the same population...not just one....maybe... I understand the demographic and topical focus of each publication, just hoping there would be more cross-pollination to promote the whole industry in every issue to keep things vibrant and diverse. I would also guess that mentioning more brands might lead to more potential advertising opportunities in the magazines...and that pays the bills.
Cheers
- E. E.
2013 Test Skis: The Field is Set
from ExoticSkis
wrote 1 year 12 weeks ago
Every time I think I should give Ski or Skiing Magazine another chance to entertain or inform me, they come up with another reason to dump their rags in the recycling bin. Read their "2013 Ski Test" lineup blurb. To quote:
Quote:
"You’ll notice that some companies get more skis than others. It’s a controversial approach among the manufacturers who get fewer entries, but we do it for the reader. The number of skis allowed each brand is based on two factors: market share and performance in last year’s test. By factoring in market share, we reflect what’s actually out there in the shops. (No use giving a ski a Gold Medal if you can’t find it for sale anywhere.) By factoring in past-year’s performance, we reward companies, however small, for doing well in the test—because we want to focus on the good skis and waste less time on the dogs. In the end, doing well in the test is the quickest way for a brand to get more skis in next year’s test, which should in turn help them to sell more skis and gain larger market share. Makes sense to us."
This pisses me off to no end. "Do it for the reader"? Are you frigging kidding me?
There are nearly 300 OTHER ski companies out there besides Atomic, Blizzard, Head, K2, Volkl, Dynastar, Nordica, Rossignol...etc. Sure, the big ski companies can make some kick-ass skis, and I like them just fine, but to limit the test universe based on market share, "performance in last year's test" and availability in retail stores is a serious disservice to the skiing population out there.
With direct-to-consumer sales from hundreds of websites (should we name a few innovators like Praxis, DPS, ON3P or not?), the idea of limiting the test field like that tells me Ski Magazine has no clue about the kick-ass skis made by small businesses out there. Personally, I like the idea of giving my hundreds of dollars per-pair of skis to someone I can email or call on the phone, knowing that money goes toward paying their bills and feeding their families without huge corporate overhead sucking up a chunk of that cash. With tons of people wanting to "buy local" and "support small companies" these days (for good reason in my book), limiting a field of ski companies in an annual test to the criteria stated at Ski Magazine is seriously deficient and serves to perpetuate ignorance in the buying population. I am all for shopping at small shops and supporting small shops, and nearly every small company will put their product in shops if they are asked and a reasonable profit can be had by all, so the "available in shops" argument rings hollow with me.
Case in point: The new Blossom Skis importer told me the total time from customer inquiry to delivery of the ski to the skier's door was 8 days, even when the ski had to be sourced from the factory in Italy. In this day and age, you can get nearly anything you want very quickly.
They did include Goode and Line (a rep told me this month that Line expects to press 30,000 pairs of skis this season..so they are not really "small"..being under the K2 corporate organization), but that really does not cut it. Ski Mag should rename their test "2013 Skis from the largest companies". Anyway...just venting....I knew I should ignore Ski and Skiing Magazine (again)....but the criteria just burns my biscuits...
2013 Test Skis: The Field is Set
from ExoticSkis
wrote 1 year 12 weeks ago
P.S.
I like the categories:
- Hard Snow, up to 85 mm, for speedy frontside cruising on groomers.
- Mixed Snow East, 85-95 mm, for everyday use in typical Eastern conditions.
- Mixed Snow West, 95-105 mm, for everyday use in typical Western conditions.
- Deep Snow, 105 mm and up, for powder days.
These are much more helpful than "big moutain", "all-mountain", "Freeride"...etc. to my mind...
Thanks for the effort to pull off this test of 150 skis....it's no small feat.
Cheers.
The American Resistance
from ExoticSkis
wrote 18 weeks 5 days ago
Thanks for the article Joe,
This is a somewhat complementary article to the one by Frederick Reimers in the November issue of the sister publication "Skiing Mag" (http://www.skinet.com/skiing/articles/independents-day/) . When you say "Knowing exactly how many indie brands exist in North America, much less how big a share of the market they control, is impossible."...it's not quite true, we keep track of more than 300 ski companies at ExoticSkis.com, and the listing page has a filter for US ski makers, where about 90 U.S. companies show up (with manufacturing in various countries)...some companies are defunct, and new ones are always cropping up...but it's a fairly complete listing...not perfect...but not too bad. Knowing the VOLUME of sales for these indie brands is nearly impossible...that IS true!
While the one "U.S. Manager of a European Brand" thinks the indie builders don't support the specialty retailer...and don't have "kid's stuff"...that is not true...many have had success drilling a spot into specialty retailers very well...and giving retail shops a shot in the arm with new and exciting products...normally sold at the same price on-line through the builder's website as in the retailer. Indie companies such as Praxis and Kingswood make some excellent kid-sized skis with innovative shapes and constructions for the junior set.
The indie movement is here to stay, and you can spend your money on skis from a big corporate brand, or spend the same or even less to get an innovative, hand-made ski from some great small companies you can call directly and talk to about your ski's construction and personalization. Try calling one of the big-10 brands and ask to talk to the designer or technician doing the layup! Quality ranges from "garage-brand" to "elite specimen"...and everything in-between. Thank you for keeping the indie brands in the media...ski enthusiasts will benefit, and the industry becomes more diverse...all good things! Let it snow!
Eric Edelstein
Founder - ExoticSkis.com

